Tuesday, April 29, 2014
Classic Gaming Inspires Modern Advertising.
The first time I heard this ad, my head snapped up from my kindle and I smiled until the end.
The melody they used was an altered version of the infinitely popular Mario game, which in itself is an attractive sound; the fact that the actor went through the store like a level of that classic game made it even better.
Chase Freedom's inspired advertising made me want to go shopping for home goods stuff and I don't even own a house! The execution was well done and it was a very put together ad, sure to attract the youngest and the oldest's attentions as the musicality of a video game always does.
They used familiarity, fondness and played on people's sense of adventure with this fun ad; let's hope they keep up this attention grabbing, entertaining campaign.
