30 Seconds of Fame

I recently had a bit of a revelation when I was trying to find something to watch on TV. Yogurt is the official food of women apparently. I'm going to go ahead and say that a solid 99.9% of yogurt ads are targeted at women and feature women/groups of women. For some reason, unbeknownst to me, when yogurt is around we flock to it like a moth to a flame. Women can't wait to sit around and gossip about life whilst eating yogurt. 

Which made me think, in the commercial world, men don't eat yogurt. In some cases, they don't even see yogurt when it's in their own fridge. (check out Mr.Blind-to-life below)


Now I personally know a few men who eat yogurt so this is the part where the questions started rolling in.

Do they have to hide it in a paper bag if they want to eat it in public? Do they ask a woman to buy it for them at the grocery store? Is artificial fruit offensive to men? Does it burn them if they touch it? Is it like a sixth sense and only some men can see it?

I'm sure that eventually there will be commercials promoting yogurt for men but until then, I did stumble across something called Brogurt (Unfortunately there's no commercial for it just yet. Maybe they couldn't get Chuck Norris on board for it or something). It's everything a man could want from a yogurt. Instead of a measly 6 ounces, it holds a Herculean 8 ounces. I was shocked that the flavours didn't include whiskey, cigars, gun powder and bacon though.

Although, let's be fair. There are fairly recent Oikos Yogurt commercials that feature a man eating yogurt. Alas, that man is John Stamos (aka Uncle Jesse from Full House). I'm going to go ahead and say two things here; 1. Have mercy and 2. My point still stands. John Stamos in these commercials is in no way supposed to be pulling in male buyers. I'm sure he could though but that's another blog post. All I see is that women are inappropriately ravenous for yogurt.



As a woman, I just thought I had to post about this strange phenomenon. I can't be too sarcastic because I do understand that it's target marketing. Yogurt is associated with being healthy and weight loss which ties straight into the female demographic and so on and so forth. I just don't want men to think that all we eat is low fat yogurt and granola bars.

I also felt like the men who eat yogurt were getting the short end of the stick in the commercial world. Imagine some guy was so affected by the lack of seeing men in yogurt commercials, that he had to eat his yogurt quietly in the bathroom stall at work or something.