Saturday, April 12, 2014
There are so many ads available today that most times you time yourself to do things in 30-60 second bursts so you don't miss any of your favourite shows (also a lovely contributor to ADD and ADHD *smirk*)
Some ads though... make no sense; granted, many ads can't make sense outside of the product or service they're promoting. But what about ads that don't even relate to their product?
I'm referring to perfume ads: lots of pretty faces and bodies, expensive clothes, toys (yachts, sports cars etc) with a catchy score - usually popular music - and nothing more; perfume ads are basically models frolicking about randomly as though struck with the St. Vitus' Dance syndrome.
So what is there to make these ads worth the watch?
For me, the it's the music; they (sometimes) use some really great tracks (mostly oldies and remixes) that I end up really liking. Unfortunately, I am hardly ever overwhelmed to purchase the perfume (actually never) but I do go in search of the songs and increase my music library.
Coco Chanel won't get another sale, but The Zombies gained another fan from the latest perfume ad with the indescribable (because I'm not quite sure I like her) Keira Knightley.
I read somewhere that perfume ads don't make sense because they're literally trying to sell a smell. I guess all the pretty faces, expensive clothes, toys etc are used to show people, "look what smelling good has done for this woman". It's really just weird.
ReplyDeleteThe song in this ad has definitely been added to my playlist though!