Tuesday, May 6, 2014
Pedigree has found the sole purpose for slow motion and it's to capture dogs eating treats.
This has to be hands down one of my favourite commercials. I'm a huge dog lover; it doesn't matter the size, breed, whatever. I love them all.
Check out all the slow motion cuteness below!
To get this wonderful effect, the video was shot using a Phantom camera at 1,000 frames per second. That's roughly 3 seconds stretched into 30 seconds. This means all the subtle details that we would usually miss in real time are shown in all their glory. From anticipating facial expressions, to the power behind dogs' legs when they jump, to the satisfactory licking of the chops, it's all there.
This was another commercial that quickly turned into a viral video and it's easy to see why. Pedigree showed off the best sides of dogs in the best way possible. :D
